Tictail provides a global marketplace that lets shoppers buy directly from indie businesses.

The Tictail Founders

Tictail provides a marketplace where shoppers can buy on-trend clothes, accessories, and housewares directly from budding indie businesses around the world. With teams working across timezones and either sides of the Atlantic, it was important that they have one unified communications center: Clubhouse fit the bill.

Structure and Autonomy

From day one, the cofounders of Stockholm-based online retailer Tictail have focused on hiring the best people possible and then providing them with the autonomy they need to do their best work. The company's leadership thinks of each team within Tictail as a "startup within a startup", and they allow each team quite a bit of flexibility in deciding not just what they do, but how to approach it.

"(This approach) allowed us to hire some really, really talented people who thrive in that autonomy, but also made it difficult for us to create unified ways of doing things," says Siavash Ghorbani, CTO and Co-Founder of Tictail.

For example, each team had their own sprint length and their own project management style and tools. The teams enjoyed the ability to set their own work styles and cadences. But management struggled to get a high-level picture of how everyone was progressing and whether they were properly aligned. This lack of visibility got even more challenging once Tictail began to expand its footprint with a New York City office.

To solve the problem, they tried many different project management tools, searching for one that would give them insight into progress, while still giving teams that autonomy they'd become accustomed to. After trying several different products, they started using both Clubhouse and Slack. These two tools allowed them to save important pieces of information and share that across the organization, without forcing everyone to work in a specific way.

Siavash Ghorbani

“We were really excited to unify the whole organization under one umbrella, where different teams could still have that freedom and flexibility, but I can still also check in on how different teams are doing and make sure everyone is aligned to launch.”

- Siavash Ghorbani, CTO, Tictail

Collaborating in Context

The Story comments and Epic discussion sections in Clubhouse provide everyone in the organization with plenty of space for conversation in context. Now, if someone has a quick question, they can get it answered in Slack, with longer conversations taking place in Clubhouse, where the information is a lot easier to find.

The ability to save information this way is crucial to coordination at Tictail, given that they have people working in two countries an ocean apart. No one in New York has to wait until the next day to see and understand what happened in Sweden, or how or why. Instead, they can just get status and get straight to work.

Katie Donley, Director of Growth at Tictail, says Clubhouse has taken their collaboration process to the next level, adding, "We're split between two offices and timezones — and Clubhouse is an incredible project management and coordination resource. Through Clubhouse, it's easy to get both a high-level and nitty gritty view of what each team is focused on." She also adds that the integrations with Slack and Github have been crucial for the TicTail team in creating clear and efficient channels of communication.

Design and Functionality

Stockholm has long been recognized as a capital of design and style, and Tictail's success can be in part attributed to their keen eye for visually appealing and finely-crafted products. Clubhouse also proved to be up to the team's refined standards in that regard. They reported that it was fresh and easy-to-use compared to several of the other tools they'd tried. According to their CTO, "It's a beautiful tool. It's a lot easier to introduce a tool like Clubhouse into our organization than introducing something that looks outdated or feels clunky."

Growth Director Katie agrees, adding that "the Clubhouse UI is intuitive to use and flexible for different teams and purposes. In the past, different teams at Tictail have approached project management flows in different ways. With Clubhouse, we were easily able to streamline and accommodate for variations to workflows."

"We needed something that was actually designed to manage software development, that had a clearly defined workflow and was easy to use, and that would allow me as the engineering and product lead, to see the state of our world and report that to our investor. I wanted software that was going to work out of the box."

Clubhouse brings joy to software teams

“We tried many of the popular project management tools, but only Clubhouse satisfied our requirements.”
Nicolas Grasset
VP of Engineering, MakeSpace
“Clubhouse has helped enable our rapid growth… It has become indispensable to all of our Product and Engineering teams.”
Orchard Platform
Jonathan Kelfer
Co-founder and CTO, Orchard Platform
“As a Product Manager, Clubhouse has solved a lot of problems for our team.”
Marcus Im
Product Manager, BarkBox
“Clubhouse’s powerful API lets us set up the processes and flows that are right for our team and the interface doesn’t pigeon hole us into a specific methodology.”
Jaclyn Spangler
Hugger, FullStory
Pascal Bourque @bourquep 12:46 PM - 27 Jan 2017
It’s only been 3 days since we moved all our feature/bug backlogs into @clubhouse, and I already can’t see myself using any other tool. 💚
Matt Button @BRMatt 6:12 AM - 9 Jan 2017
Clubhouse.io is Trello on steroids for software projects. Was sceptical at first, but it’s so 💯 💙❤️💛💜
Justin Klemm‏ @justinklemm 3:17 PM - 14 Dec 2016
I’ve used lots of project management tools (Jira, Asana, Basecamp, GitHub), but never loved any of them. @clubhouse might be the winner.
Switching to @clubhouse from Jira. Love my project management job again. #gamedev
Bryan Irace @irace 6:04 PM - 25 Aug 2016
Confirmed: @clubhouse is the software project planning tool I’ve always wanted but never thought would exist. Amazing work @kurt and team.
I am loving @clubhouse. Strikes a really nice balance of making a few good assumptions and not making too many about prod-dev workflow 👌
Been using Clubhouse for about a month and it’s still perfect. Yes, perfect. Best SaaS product I’ve ever used. https://clubhouse.io/
What I like about @clubhouse: intuitive, nicely polished, excellent build quality and simply a pleasure to use!
Peter Vidani @pter 2:10 PM - 18 Jul 2016
Btw, we ended up going with @clubhouse. You still need your own process before starting, but it’s clean and the build quality is solid.
Jonathan Hyde @jonphyde 10:11 AM - 24 Apr 2016
@CutikoLive @bitfield Check out @clubhouse. My engineers love using it, I love using it & they are super lovely people building it.
Jed Christiansen @jedc 6:42 PM - 4 Aug 2016
.@clubhouse continue to roll out increasingly awesome features. Great PM tool; thanks @kurt!
Evan Sinicin @ebahsini 9:11 PM - 23 Jul 2016
@clubhouse excited for Organizations - just sent in a new feature request. Please keep killing it!
JIRA meet your better: https://clubhouse.io/ That is all. cc: @KaitlinMS @TripleEhGames
Started using @clubhouse and loving it! Perfect middle ground between Trello and JIRA 👌
Spurt Reynolds @asarazan 12:45 PM - 17 Feb 2016
Really impressed with my first run of @clubhouse. A product for building products that is actually a good product. Go figure!
Benoit Richter @benrict 9:19 AM - 15 Aug 2015
If your dev team is looking for an upgrade from Github Issues or Trello, have a look at @clubhouse: *really* worth a try. Impressive stuff.
Josh Pigford @shpigford 9:14 AM - 7 Dec 2016
We tried so. many. things. Had committed to Pivotal Tracker & then tried Clubhouse last minute & whole team loved it.
@Derbios thank you for the @clubhouse recommendation! definitely more lightweight than jira and easier to use than pivotaltracker
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