GROW's technology makes it possible for everyone to have their own vegetable garden. Clubhouse helps their business flourish.


There’s a lot to learn before you can successfully grow your own food, but GROW simplifies the process with a smart planter and an app to go with it. Their hardware and software development teams use Clubhouse to build a complete solution.

Cross-Pollinating Hardware and Software

Merging hardware and software comes with its own unique project management challenges. As Idan Cohen, co-founder and CEO, puts it, "There’s a diversity of roles even in a small team — we have less than ten people in the company. If you had a software company that size, probably everyone would know the codebase. For us, we have a hardware engineer and different front-end and back-end software engineers, plus firmware and electrical engineers. All of these people work together, but they have very little understanding or knowledge about the work that the other person is doing. That brings some new challenges into managing a product."

Compared to teams where there is the looming concern about information siloes, at GROW it’s important that everyone be able to just focus on their own piece. The custom views help them do this. Along with co-founder, Andrew Wanliss-Orebar, Idan can easily keep an eye on the big picture and track progress across the enterprise.

Idan Cohen

“Each of our teams uses the built-in structure to fit their different needs. With the different views and advanced filtering, they build and views their task pipeline the way they see fit. This in-built flexibility means we're a more dynamic and productive team.”

- Idan Cohen , Co-Founder GROW

Making Progress at GROW

Rather than working in sprints, they track progress weekly, setting plans for the following week at the end of each week. Every week, before the planning meeting, a team member picks the stories they plan to work on in the following week and sets the status of status of those stories to "Upcoming."

During the planning meeting, the team discusses the upcoming tasks, and if everyone agrees on those stories being the focus for the next week, they’re set to "Current," then moved to "In Development" and "Ready for Sign-off" as progress is made.

Other than that, the individual teams and employees shape their Clubhouse usage depending on what their needs are. The software team often has to deal with multiple, interdependent tasks, and makes heavy usage of dependencies and states.

Meanwhile, the manufacturing team often has to deal with following up with the factory, reviewing product, and so on, without many internal dependencies, which means they use Clubhouse as more of an advanced task-list where everyone can track external project and add notes that the team (and management) can view as needed.

This flexibility and ability to create a more granular (or more streamlined) workflow depending on what individual teams need makes Clubhouse the perfect fit for GROW as it carves its niche in the gardening industry.

Clubhouse brings joy to software teams

“We tried many of the popular project management tools, but only Clubhouse satisfied our requirements.”
Nicolas Grasset
VP of Engineering, MakeSpace
“Clubhouse has helped enable our rapid growth… It has become indispensable to all of our Product and Engineering teams.”
Orchard Platform
Jonathan Kelfer
Co-founder and CTO, Orchard Platform
“As a Product Manager, Clubhouse has solved a lot of problems for our team.”
Marcus Im
Product Manager, BarkBox
“Clubhouse’s powerful API lets us set up the processes and flows that are right for our team and the interface doesn’t pigeon hole us into a specific methodology.”
Jaclyn Spangler
Hugger, FullStory
Pascal Bourque @bourquep 12:46 PM - 27 Jan 2017
It’s only been 3 days since we moved all our feature/bug backlogs into @clubhouse, and I already can’t see myself using any other tool. 💚
Matt Button @BRMatt 6:12 AM - 9 Jan 2017 is Trello on steroids for software projects. Was sceptical at first, but it’s so 💯 💙❤️💛💜
Justin Klemm‏ @justinklemm 3:17 PM - 14 Dec 2016
I’ve used lots of project management tools (Jira, Asana, Basecamp, GitHub), but never loved any of them. @clubhouse might be the winner.
Switching to @clubhouse from Jira. Love my project management job again. #gamedev
Bryan Irace @irace 6:04 PM - 25 Aug 2016
Confirmed: @clubhouse is the software project planning tool I’ve always wanted but never thought would exist. Amazing work @kurt and team.
I am loving @clubhouse. Strikes a really nice balance of making a few good assumptions and not making too many about prod-dev workflow 👌
Been using Clubhouse for about a month and it’s still perfect. Yes, perfect. Best SaaS product I’ve ever used.
What I like about @clubhouse: intuitive, nicely polished, excellent build quality and simply a pleasure to use!
Peter Vidani @pter 2:10 PM - 18 Jul 2016
Btw, we ended up going with @clubhouse. You still need your own process before starting, but it’s clean and the build quality is solid.
Jonathan Hyde @jonphyde 10:11 AM - 24 Apr 2016
@CutikoLive @bitfield Check out @clubhouse. My engineers love using it, I love using it & they are super lovely people building it.
Jed Christiansen @jedc 6:42 PM - 4 Aug 2016
.@clubhouse continue to roll out increasingly awesome features. Great PM tool; thanks @kurt!
Evan Sinicin @ebahsini 9:11 PM - 23 Jul 2016
@clubhouse excited for Organizations - just sent in a new feature request. Please keep killing it!
JIRA meet your better: That is all. cc: @KaitlinMS @TripleEhGames
Started using @clubhouse and loving it! Perfect middle ground between Trello and JIRA 👌
Spurt Reynolds @asarazan 12:45 PM - 17 Feb 2016
Really impressed with my first run of @clubhouse. A product for building products that is actually a good product. Go figure!
Benoit Richter @benrict 9:19 AM - 15 Aug 2015
If your dev team is looking for an upgrade from Github Issues or Trello, have a look at @clubhouse: *really* worth a try. Impressive stuff.
Josh Pigford @shpigford 9:14 AM - 7 Dec 2016
We tried so. many. things. Had committed to Pivotal Tracker & then tried Clubhouse last minute & whole team loved it.
@Derbios thank you for the @clubhouse recommendation! definitely more lightweight than jira and easier to use than pivotaltracker
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